NFC for Consumer Marketing

NFC - Tap the potential to innovate, engage, and accelerate sales

Consumers are demanding it. Retailers and advertisers are embracing it. Engaging experiences that connect the physical and the digital, powered by NFC. Discover how to use NFC in intelligent packaging to tap the potential in the pockets of billions of smartphone-wielding consumers around the world.

 

What is NFC?

NFC, or near-field communication, is a communication technology and protocol that enables two electronic devices to communicate with each other and exchange information when they are near each other (within 4 centimetres).

With a simple tap, someone using an NFC-enabled smartphone can interact with NFC tags or labels on a package or item . These are inexpensive, passive tags without a battery containing information that can be transferred to other NFC devices.

Good reasons to use NFC-enabled intelligent packaging

Roughly 2 billion smartphones have NFC chips today, and that number is growing. NFC tags from Stora Enso give retail marketers an affordable, easy way to increase customer convenience and to boost brand engagement and loyalty, both in store and during post-sales

Stora Enso has worked with global brands to deliver fresh, interactive experiences ranging from champagne packaging that turns into an ice bucket with illumination effects, to fragrance packaging that features illumination, tamper evidence and an NFC app for brand authentication and consumer engagement.

Here are some ways you can use this promising technology and tap its potential. – Separate page? The benefits of NFC

Offer consumers easily accessible, informative product information

Information-hungry customers can tap their phones to an NFC tag to get product data, user reviews or information on where the product was made.

You can use also our intelligent packaging solutions together with intelligent cabinets and shelves . Lifting a package from the shelf can trigger the shelf display screen to run a product video, offering additional product information. The solution is intelligent enough to react to a second product box being lifted and reacts by offering a comparison chart of the two products. This personalizes the experience for the consumer.

Create more innovate, interactive and fun consumer experiences

Studies show that both millennials and Generation Z’ers enjoy fun, interactive product experiences. By tapping their phones against an item, potential buyers can receive information about promotions, contests, VIP access to special events, branded videos or stories, and much more. NFC tags embedded in toys and on packaging are bridging the physical product with the online gaming world, for example.

Gain insight into consumer habits

Sellers can gain valuable insight into consumer behaviour and their own products from the customers themselves. Understanding their feedback and behaviours, in real-time, gives you the chance to provide more valuable services.

Promote cross-sell or up-sell opportunities

When an NFC-enabled label on an item of clothing is brought near an NFC-enabled display, for example, this might trigger a video that promotes matching accessories. Or, an NFC label on a supermarket shelf could trigger a recipe display that promotes additional food items.

Provide local, targeted marketing

For retailers, the use of NFC goes beyond inventory management. It allows them to target shopping experiences to specific stores and demographics. Retailers can reach consumers both online and in the store with compelling content. And consumers can get local deals, provide valuable product feedback, and gain a highly personalized experience.

Bring back the bricks

NFC can help to revitalize brick-and-mortar store sales. Customers in the store can tap their phones to a product’s package to access digital content while still enjoying the visual, tactile experience of in-store shopping.

Benefits for marketers

  • Provide a memorable omnichannel experience, bridging the physical and digital
  • Enable more targeted marketing, with real-time content updates based on time, events, specific locations or other factors
  • Study customer behaviour and encourage actions
  • Enable direct feedback from customer to brand owner
  • Give better feedback to advertisers using analytics

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