The launch of the aseptic carton follows the first Pure-Pak® carton with Natural Brown Board for fresh products introduced a year before. The aseptic carton expands the use of natural brown board for packaging products outside the cold chain.
The development and testing of the aseptic Pure-Pak® cartons was completed in record time during 2018. The first cartons were launched with Zumosol in Spain, and a further three customers have already started supply. The aseptic packaging enables UHT milk products, ambient juices and drinks, plus developing categories such as plant based beverages (like soy, nut, or grain based), become more sustainable, authentic and naturally different.
Natural brown wood fibre is renewable material that gives an authentic look and visible fibre structure for the carton. It has one layer less than usual, resulting in a reduced carbon footprint and reduced weight that makes this carton a sustainable choice that meets the demands for ethical, ecological and organic products. The product is fully recyclable through the existing collection, sorting and recycling facilities, is FSC certified (license code FSC™ C081801), and Elopak has chosen to add Carbon Neutral certification as a standard for this product.
"The CO2 emissions of the packaging material are neutralised using selected, certified climate protection projects outside our value chain, enabling our customers to further increase the environmental benefits of their packaging", says Paul Sweeting, Director Strategic Marketing and Product Management at Elopak.