The design task was as simple as it was difficult: the carton was to reflect the shape of the bottle and provide maximum focus and dynamics. The idea originated from the brand owner, Cura Marketing GmbH. Content and packaging blend perfectly, and the special design also allows for flat delivery and automatic erecting and filling of the cartons.
The judges were impressed by the superb print quality and holographics of the Fernanda Brandao perfume box, as well as its innovative, asymmetric shape. The judges had not seen such a shape before and praised the looks of the carton, which was also very pleasant to handle. The carton is exceptional and stands out on the shelf in a segment that is highly competitive, said the jury.