Published 5 May 2014 by Stora Enso
The famous cognac company Camus is celebrating its 150th anniversary by dressing its emblematic Elegance line in a new, sleek design. An iconic element of the brand, the château du Plessis – the castle of the Camus family – is displayed on the new XO Elegance package developed in collaboration with Van Genechten Packaging, using Ensocoat as the top liner of the box.
The Elegance line has been completely rethought with great attention to detail. The streamlined bottle design reveals reflections of the cognac’s amber appearance, a unique result of the long maturation process in damp cellars. The true craftsmanship of the diamond-shaped logo with a microstructure in the clover figure, the discreet tone-on-tone impression of a half-clover inside the package, and the subtle play of matte and gloss spot varnish on the box make for a backdrop of absolute distinction.
It has always been in the DNA of Van Genechten Packaging to offer its customers the strongest innovation power in the folding carton industry. Mrs Marcelle Bordas-Levazeux, Key Account Manager, Premium Packaging, recounts how the company runs its award-winning packaging design projects: “An invincible packaging concept is the result of seamless co-operation. Our sales department and innovation hubs operate as customer-focused teams. We start from the customer’s brief and stay aligned with it throughout the process.”
“Furthermore, most of our premium customers look for board from FSC- and PEFC-certified sources. They are indeed searching for sustainable solutions without compromising on attractiveness and premium looks. This is exactly what they find in Ensocoat.”